There are a lot of uncertainties involved when a company is considering the development of a new product and its introduction to the market. The company needs to decide on including certain features, while their exact effects on the sales of the product are not known a priori.
Our company is contemplating the development and introduction of a new smart watch to the market. The company is mainly thinking about the following features for the watch.
Based on preliminary studies, the company has figured out that the profit for this watch will be determined by a random variable, denoted by P , via the following formula. All the figures are in million dollars.
However, there is a cost of investment (including the production cost and the R&D cost) for each of the above features: adding built-in GPS and Wi-Fi costs $30 million, making the phone modular costs $32 million, adding a camera costs $16 million, and including a high-end battery costs $10 million.